Why and in what situations need a quality product
“Good quality” – this, for example, included the modern song of Madonna, and then his song. If you do not lose or practically do not lose – then the quality is good. That is, compare with the model standard so to speak. Although sometimes people have weak ears or increased self-esteem. Then bad quality seems good. And sometimes the opposite: so self-critical person that any quality seems bad to him. Here, rather, he does not like the way he plays or sings, even after a studio correction and treatments. Here is the way out – go and improve your technique of performance.
You can often find slogans like: “good quality is not necessary for a demo”, “this is an underground (garage) album and it does not require good quality”, “this is a low-budget advertisement, it will come down in any capacity” and so on. THIS IS MISTAKE! Let’s think about it. You are a musician, vocalist or rap vocalist. You work for the listener. An ordinary listener (from the masses) was used to listening to commercial music and was used to hearing good quality. Then he takes your song and hears a quality worse than the standard. So think about it. You initially then lose. The listener may not even want to listen further, even if you have brilliant vocals, brilliant music or lyrics. Of course, fans of the underground are accustomed to listening to the quality of “so-so.” But you can claim a wider audience. And among fans of the underground you can even immediately win because of the quality.
Quality affects not only the whole idea of sound, but also the impression from yourself, as a vocalist or musician. For example, in good quality, your guitar will not be sharp, deep, not dirty, pleasant to the ear (due to recording using lamps, analogue consoles, high-quality recording). In the full song it will be well heard. As for the voice, the difference between good and poor quality is even more pronounced. In good quality, it is accepted that the voice is a “mix star”. He is the most important in the song. If the listener does not like the vocalist, then the whole group (music) will not be listened to. In good quality, nothing interferes with the Voice; it is the most beautiful in the mix, often more beautiful than it is in fact, the whistlers do not climb, it doesn’t mutter “bottom”, the backing vocals correctly sing along with it. Another thing that is very important in voice: Vocalist’s professionalism is often judged by his ability to sing rhythmically and dynamically. That is, if he sings exactly the rhythm. And dynamically, this is when all the sounds that are emitted are fairly even in the perceived volume. That is, there are no loud words (syllables) and a number of quiet ones. This also leads to the fact that the voice does not sink with some syllables in the music. In the studio, all this you correctly correct.
The client can be difficult to determine the skill of the sound engineer. This happens when a client works in non-commercial styles. This is especially true for hard rock, a bit less so for rap. The musician will not carry his song on the radio or in any instance from the sphere of show business. And this means that the opinion of professionals about the sound quality in his song will not be recognized. Just in these styles a huge amount of low-quality product. And all because there work, frankly, weak sound engineers, which no one can control. My studio also works in these two genres, but I always try to subject my product to control by show business professionals.
As for the demo. Demo you write for the “uncle”, who may put you in rotation on the radio, take you to unwind, sign a contract with you or everything like that. This “uncle” is a professional “Major” and on duty listens to quality material. “Poor quality” you can confuse him. He may not see the future of Elvis Presley, Tupac Shakur, Paul McCartney in you. It is clear that he seems to be ready for poor quality, because he is listening to demo material. But anything can happen, and you can also immediately win good quality. For example, it may seem to him that if this is a “demo” quality, then the commercial song “will probably be just super!”.
By advertising the same essence. The listener could get used to high-quality advertising, and, having heard worse quality on your products, the impression about your company will be the same.
Conclusion: chase in any situation for the best quality. If the question of finance arises, then BETTER TO RECORD LESS SONGS, BUT IN BETTER QUALITY THAN MORE THAN. The listener is a very strict person. He will say about your bad quality: “I will not listen to these 20 shitty songs, I’d rather listen to someone’s five, but hits.”